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“It’s Just a Website, Bro”
By Joel Mathew on August 24, 2018

A while back, I was out on a Saturday in the city with one of my clients while we had another project scheduled to “go live” over the weekend. With that project in mind, I couldn’t focus...

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What Managers Can Learn From Creative Leaders
By Lucy Woolson on August 10, 2018

At Fortress, we have a range of creative teams contributing on all of our projects. These teams, with their unique, creative skill-sets also require a leadership style that fosters...

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The Benefits of Millennials in the Workplace
By Linda Hanlon on July 16, 2018

It is probably truer than not, that you or people you work with have heard of the stigmas that are tied to millennials. This could directly affect how likely employers are to hire...

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What is Google's New Marketing Platform and What Can it Do for You?
By Lucy Woolson on July 11, 2018

Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all...

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5 Ways to Boost Engagement and Grow your Instagram Following
By Lucy Woolson on July 6, 2018

Instagram is quickly gaining popularity in the social media world. After being bought by Facebook in 2012, the app has evolved from the photos-only platform launched in 2010 to include...

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4 Ways to Keep Up with Evolving Digital Marketing Trends
By Cesar Guzman on April 6, 2018

There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it...

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Intro to Business Models
By Cesar Guzman on March 19, 2018

 Many people have probably heard of the term B2B at some point, but most have never heard of similar terms like B2C, C2C, or C2B. So what are these terms exactly, and what do they mean?...

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10 Mistakes to Avoid When Building Your Brand
By Cesar Guzman on February 23, 2018

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most...

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Spend Money On Apps
By Joel Mathew on November 2, 2017

My father-in-law goes to Tim Horton’s on his way to work every day. His morning ritual includes a hot double-double (our Canadian friends knows what this means) before he starts his day....

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5 Ways to Keep Your Content Fresh
By Linda Hanlon on September 25, 2017

Content is king. This saying has been beaten to death in recent years more often than characters in Game of Thrones. Fresh content is the best way to get traffic to your blog or website....

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