What To Read This Week (01/02/17)

Posted by Maya Devassy on Jan 2, 2017 9:30:00 AM

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Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!

2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.

10 Web Design Trend Predictions for 2017 (5 minute read)

What trends and shifts are expected to take place in the web design world in 2017? ShortStack shares their web design predictions for the New Year. Click here to read the full article.

A Quick Intro to PPC and AdWords (3 minute read)

If you’re looking for a quick and efficient way to drive relevant traffic to your website AdWords, or Pay-Per-Click (PPC) advertising, can help you rank immediately on search engines. Business2Community provides some of the best practices to consider when implementing a PPC campaign to maximize your investment. Click here to read the full article.

How to Market to Millennials (4 minute read)

Millennials are a tech-savvy, digital-minded group that every business wants to reach. It can be difficult to capture Generation Y’s attention though, so TechDay provides best practices that can help your business engage with them. Click here to read the full article.

10 of the Best-Kept Web Design Secrets (5 minute read)

A website redesign is a long process that can affect your customer relationships, brand identity and your company’s financial wellbeing. AllBusiness lays out web design principles and concepts related to human behavior, aesthetics and testing. Click here to read the full article. 

6 Trends That Will Dictate the Future of Local SEO (3 minute read)

Search Engine Optimization (SEO) evolves every year. It’s important to stay up to date with best practices so your business can rank for the top positions in search engine results, particularly for local SEO. BusinessZone lists the top 6 trends that will influence the future of local SEO. Click here to read the full article.

Topics: marketing, web design, SEO, PPC, PPC best practices, local SEO trends, web design trends, Millennials