Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.
If your business depends on web traffic, you need to know this: Majority of online traffic comes from mobile devices and mobile apps. That. Is. Huge. 2014 was the first time in all of internet history for this statement to be true. If that isn’t enough to upgrade your site to mobile, below are a few statistics to consider.
According to ExactTarget’s 2014 Mobile Behavior Report shared on Hubspot:
• The majority of consumers are of the opinion mobile-optimized sites run faster than non-mobile-optimized sites.
You’ve invested time and money into designing the perfect website for your company thinking business will increase, but you’re not seeing results—what’s the problem? Perhaps your site lacks web traffic and in order to increase exposure, you must do these three things:
Search Engine Optimization
Are you utilizing SEO? Most web traffic will come from search engines, so your site needs to be optimized for specific keywords in order to get to the top of search engine results.