Web Design Tips for 2017

Posted by Linda Hanlon on Aug 16, 2017 3:00:31 PM

With how advanced technology has become, people searching the web don’t want to visit websites that aren’t as engaging and modern as the world around them. A well-designed website can keep traffic flowing in and make users happy. Staying current with new trends and technology is a great approach to excel in web design. Here are a few tips to keep your web design current and exciting:

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Topics: web design

What To Read This Week (01/02/17)

Posted by Maya Devassy on Jan 2, 2017 9:30:00 AM

Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!

2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.

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Topics: marketing, web design, SEO, PPC, PPC best practices, local SEO trends, web design trends, Millennials

Introducing Our New Brand, Fortress Interactive

Posted by Maya Devassy on Jun 8, 2016 10:30:00 AM

Fortress Consulting Group is proud to announce a new addition to our family, Fortress Interactive!

Fortress Consulting Group brings innovative digital media and creative advertising together to produce powerful results for our clients. We tailor our web services to grow our clients’ businesses and provide them with a professional web presence that gets quality traffic and engagement from consumers. Our services really help develop businesses and we love taking on new clients. But as Fortress Consulting Group has grown, we’ve taken on bigger projects and felt we were missing out on helping clients who have smaller budgets and need just the essentials of a web package. Thus, Fortress Interactive was born.

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Topics: web design, digital, web package

6 Ways Your Website Is Driving Visitors Away

Posted by Maya Devassy on Jul 22, 2015 10:15:00 AM

Your website launched and has been up and running for a while now. When checking your website stats, you realize people leave your site just as quickly as they arrive. What’s the problem? Below are six rhyming reasons (to help serve your memory) why your site may be driving visitors away.

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Topics: web design, content, responsive design, links, web development

Web Builder vs Web Designer/Developer

Posted by Maya Devassy on Jul 16, 2015 9:45:00 AM

If you’re looking to create a website for your personal or professional life, you know there are several options out there to build your site. But building websites usually comes down to two categories: working with web builders or working with web designers and developers. But what’s the difference between two?

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Topics: web design, branding, web development

What colors should I use for my website?

Posted by Maya Devassy on Jul 8, 2015 9:30:00 AM

Web design is a crucial part of the website creation process. With the rise of mobile and tablet devices accessing the internet more than laptops and desktops, having a responsive web design that is resizable and optimal is a must these days. But as business owners focus on having mobile-friendly websites, advanced web-browsing capabilities and touchscreen navigation, some web design basics can fall in the cracks. Color is a prime example. In order to create an ideal company website, color must be taken into consideration because it influences the tone, environment and overall brand identity of a company.

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Topics: web design, branding

Interview With Joel Mathew

Posted by Maya Devassy on Jun 26, 2015 10:00:00 AM

Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years of advertising experience in radio and television with Comcast and CBS, Joel saw the need in the market for an agency that bridged the gap between digital and traditional media. He knew starting a firm with the technical expertise of a web services company and the creativity of an advertising agency would have a great impact on his clients.

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Topics: digital media, marketing, advertising, web design, branding, Fortress Consulting Group, search engine marketing

3 Pieces Of Content Consumers Need On Your Website

Posted by Maya Devassy on May 19, 2015 10:00:00 AM

You want your website to stand out. You want consumers to visit your site over your competitor’s. You want to grow your business.

You’re not alone.

If you own a small business and want to drive more traffic to your website, there are some things your site must include.

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Topics: web design, content

Showcasing Images on Your Homepage

Posted by Maya Devassy on May 7, 2015 9:00:00 AM

So you want to display a striking image on your company’s homepage that really catches the viewer’s attention, but don’t know where to begin. Let’s start with the basics.

First and foremost: Size matters.

If having images on your website—especially your homepage where first impressions truly count—is important to you then make sure the photos aren’t too small that you can’t see them, or too big that you have to scroll down the page to view them.

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Topics: marketing, web design, branding

Why mobile-friendly websites are a must

Posted by Maya Devassy on Apr 23, 2015 9:30:00 AM

If your business depends on web traffic, you need to know this: Majority of online traffic comes from mobile devices and mobile apps. That. Is. Huge. 2014 was the first time in all of internet history for this statement to be true. If that isn’t enough to upgrade your site to mobile, below are a few statistics to consider.

According to ExactTarget’s 2014 Mobile Behavior Report shared on Hubspot:

• The majority of consumers are of the opinion mobile-optimized sites run faster than non-mobile-optimized sites.

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Topics: web design, web traffic, Google, mobile