Twitter: Did You Know…

Posted by Linda Melchor on Feb 15, 2017 8:45:00 AM

Twitter’s original name was “Twttr.”

Emerging in 2005, a trend involving dropping vowels out of the names of programs and companies grew in popularity. Noah Glass, a software developer, created the original name “Twttr” but later decided to change the name to “Twitter.”

The site made $0 in its first three years.

Shockingly, the popularity of the site still hasn’t helped Twitter’s revenue. In 2016, the company had $602 million in sales but a net loss of $107 million.

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Topics: social media, Twitter

10 Facts About Facebook That Will Blow Your Mind

Posted by Linda Melchor on Jan 17, 2017 1:46:00 PM

1. Al Pacino was the first face of Facebook.

Pacino’s face was used in the first logo of Facebook that was created by Mark Zuckerberg’s Harvard classmate, Andrew McCollum, in 2004.

2. 600,000 hacking attempts are made every day on Facebook.

Usually these attempts are made to get personal information from users that can be used to hack things such as credit cards.

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Topics: social media, Facebook

Customers talk. So jump on referral marketing.

Posted by Maya Devassy on Nov 5, 2015 1:45:54 PM

Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too.

As a potential client, you may ask your friends about their opinions on a specific product or place, and as an actual customer, you’ll probably give out a recommendation yourself. In the business world this is known as referral marketing, and it’s one of the best forms of marketing when it comes to making sales.

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Topics: marketing, advertising, social media, branding, word of mouth

Instagram = Instabrand

Posted by Maya Devassy on May 13, 2015 8:30:00 AM

Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for where social media users spend a significant portion of their time.

People don’t access the internet the same way they used to 10 years ago. With mobile media surpassing online media consumption for the first time, most mobile media activity comes through an application. And the data specifically surrounding the Instagram app is staggering.

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Topics: marketing, Instagram, social media, branding

Social Media Tactics and Online Credibility

Posted by Maya Devassy on Apr 7, 2015 8:30:00 AM

Social media is crucial when it comes to increasing your online credibility, and a lot is said about successful social media strategies: there’s no such thing as over-posting… respond to each comment… talk about everything to gain more followers… In other words, engage. Although all of these ideas are significant, the most important social media tactics to increasing online credibility aren’t related to community engagement in the literal sense.

Narrowing your focus by creating hashtags for your social media content increases online credibility. Hashtags are used to search terms in a post and to group posts to similar topics. Keep in mind the fewer hashtags you use in a post, the better.

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Topics: hashtags, linking, SEO, social media

Why Isn’t Anyone Visiting My Website?

Posted by Maya Devassy on Mar 24, 2015 8:00:00 AM

You’ve invested time and money into designing the perfect website for your company thinking business will increase, but you’re not seeing results—what’s the problem? Perhaps your site lacks web traffic and in order to increase exposure, you must do these three things:

Search Engine Optimization

Are you utilizing SEO? Most web traffic will come from search engines, so your site needs to be optimized for specific keywords in order to get to the top of search engine results.

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Topics: SEO, social media, web traffic