Apple Watch: Necessary or Needless?

Posted by Maya Devassy on Jun 11, 2015 8:30:00 AM

 

Laptops. Smartphones. Tablets. Now watches.

With the release of the Apple Watch six and a half weeks back, our office decided to do an experiment: Buy the smart watch, have employees test it out and report back their impressions of it. As Apple users, Aubin (design), Joel (management), Sam (business development) and I (project management) were excited to test out the new product, especially since we all have iPhones. And since we have different roles here, we thought it would be interesting to see each other's opinions on it. It was a fun trial run, but surprisingly we all came to the same conclusion: The watch was a great gadget with some very cool features, but it wasn’t an essential purchase.

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Topics: branding, mobile, Apple Watch, Smartphone, Apple, Device