Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.
Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!
2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.
If you’re looking to increase web traffic for your company’s site, you’ve probably heard the terms SEO and PPC thrown around in conversation. Although the two online strategies are very different, they both have the same goal which is to increase keyword search results for you on Google, Bing and other search engines. If you’re not sure what exactly the difference between SEO and PPC is, you should have a better understanding of what each term means by the end of this post. If you have any questions, feel free to contact us about our SEO and PPC services. We’d be happy to help you!
Social media is crucial when it comes to increasing your online credibility, and a lot is said about successful social media strategies: there’s no such thing as over-posting… respond to each comment… talk about everything to gain more followers… In other words, engage. Although all of these ideas are significant, the most important social media tactics to increasing online credibility aren’t related to community engagement in the literal sense.
Narrowing your focus by creating hashtags for your social media content increases online credibility. Hashtags are used to search terms in a post and to group posts to similar topics. Keep in mind the fewer hashtags you use in a post, the better.
You’ve invested time and money into designing the perfect website for your company thinking business will increase, but you’re not seeing results—what’s the problem? Perhaps your site lacks web traffic and in order to increase exposure, you must do these three things:
Search Engine Optimization
Are you utilizing SEO? Most web traffic will come from search engines, so your site needs to be optimized for specific keywords in order to get to the top of search engine results.
We often hear “bigger” and “better” in the same sentence. Dream for bigger and better things. Every step forward is a step toward achieving something bigger and better than your current situation. Bigger is always better.
But when it comes to finding the right integrated marketing company for you, smaller definitely has its advantages.
If you’re on the fence about what type of digital or integrated marketing firm to choose—corporate or boutique—here are five reasons why choosing a boutique firm could mean bigger returns for you in the long run.