Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.
Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years of advertising experience in radio and television with Comcast and CBS, Joel saw the need in the market for an agency that bridged the gap between digital and traditional media. He knew starting a firm with the technical expertise of a web services company and the creativity of an advertising agency would have a great impact on his clients.
If you’re looking to increase web traffic for your company’s site, you’ve probably heard the terms SEO and PPC thrown around in conversation. Although the two online strategies are very different, they both have the same goal which is to increase keyword search results for you on Google, Bing and other search engines. If you’re not sure what exactly the difference between SEO and PPC is, you should have a better understanding of what each term means by the end of this post. If you have any questions, feel free to contact us about our SEO and PPC services. We’d be happy to help you!