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Topic: Search Engine Marketing

What is Google's New Marketing Platform and What Can it Do for You?
By Lucy Woolson on July 11, 2018

Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all...

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Interview With Joel Mathew
By Maya Devassy on June 26, 2015

Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years...

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SEO vs PPC
By Maya Devassy on June 5, 2015

If you’re looking to increase web traffic for your company’s site, you’ve probably heard the terms SEO and PPC thrown around in conversation. Although the two online strategies are very...

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