Spend Money On Apps

Posted by Joel Mathew on Nov 2, 2017 11:19:10 AM

My father-in-law goes to Tim Horton’s on his way to work every day. His morning ritual includes a hot double-double (our Canadian friends knows what this means) before he starts his day. Every day, he spends a couple bucks, give or take, on coffee. As I was talking to him about some of the app projects we are building, he told me that he never pays for apps. I was immediately struck by the thought process here. The value in his daily coffee was worth the money, but the value in a paid app versus a free app was not.

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Topics: mobile, app design and development, mobile apps, app development

Improve Your Search Campaign With These On-Page SEO Tips

Posted by Maya Devassy on Aug 25, 2015 12:49:00 PM

 

6_On-Page_SEO_Tips

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Topics: SEO, mobile, content, links

Apple Watch: Necessary or Needless?

Posted by Maya Devassy on Jun 11, 2015 8:30:00 AM

 

Laptops. Smartphones. Tablets. Now watches.

With the release of the Apple Watch six and a half weeks back, our office decided to do an experiment: Buy the smart watch, have employees test it out and report back their impressions of it. As Apple users, Aubin (design), Joel (management), Sam (business development) and I (project management) were excited to test out the new product, especially since we all have iPhones. And since we have different roles here, we thought it would be interesting to see each other's opinions on it. It was a fun trial run, but surprisingly we all came to the same conclusion: The watch was a great gadget with some very cool features, but it wasn’t an essential purchase.

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Topics: branding, mobile, Apple Watch, Smartphone, Apple, Device

Why mobile-friendly websites are a must

Posted by Maya Devassy on Apr 23, 2015 8:30:00 AM

If your business depends on web traffic, you need to know this: Majority of online traffic comes from mobile devices and mobile apps. That. Is. Huge. 2014 was the first time in all of internet history for this statement to be true. If that isn’t enough to upgrade your site to mobile, below are a few statistics to consider.

According to ExactTarget’s 2014 Mobile Behavior Report shared on Hubspot:

• The majority of consumers are of the opinion mobile-optimized sites run faster than non-mobile-optimized sites.

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Topics: web design, web traffic, Google, mobile