Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.
There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it aint broke, don’t fix it” doesn’t always hold true. It sometimes benefits a business to integrate a new channel into their marketing plan, even when their current method is still prevalent. There are some useful tips in keeping with trends.
Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.
Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!
2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.
Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too.
As a potential client, you may ask your friends about their opinions on a specific product or place, and as an actual customer, you’ll probably give out a recommendation yourself. In the business world this is known as referral marketing, and it’s one of the best forms of marketing when it comes to making sales.
Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing can mean the difference between successful and failed campaigns. Below are the good and bad sides of email marketing.
Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years of advertising experience in radio and television with Comcast and CBS, Joel saw the need in the market for an agency that bridged the gap between digital and traditional media. He knew starting a firm with the technical expertise of a web services company and the creativity of an advertising agency would have a great impact on his clients.
Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for where social media users spend a significant portion of their time.
People don’t access the internet the same way they used to 10 years ago. With mobile media surpassing online media consumption for the first time, most mobile media activity comes through an application. And the data specifically surrounding the Instagram app is staggering.
So you want to display a striking image on your company’s homepage that really catches the viewer’s attention, but don’t know where to begin. Let’s start with the basics.
First and foremost: Size matters.
If having images on your website—especially your homepage where first impressions truly count—is important to you then make sure the photos aren’t too small that you can’t see them, or too big that you have to scroll down the page to view them.
We often hear “bigger” and “better” in the same sentence. Dream for bigger and better things. Every step forward is a step toward achieving something bigger and better than your current situation. Bigger is always better.
But when it comes to finding the right integrated marketing company for you, smaller definitely has its advantages.
If you’re on the fence about what type of digital or integrated marketing firm to choose—corporate or boutique—here are five reasons why choosing a boutique firm could mean bigger returns for you in the long run.