Instagram = Instabrand

Posted by Maya Devassy on May 13, 2015 9:30:00 AM

Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for where social media users spend a significant portion of their time.

People don’t access the internet the same way they used to 10 years ago. With mobile media surpassing online media consumption for the first time, most mobile media activity comes through an application. And the data specifically surrounding the Instagram app is staggering.

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Topics: marketing, Instagram, social media, branding