What is Google's New Marketing Platform and What Can it Do for You?

Posted by Lucy Woolson on Jul 11, 2018 3:52:56 PM

Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.

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Topics: digital media, marketing, advertising, SEO, web traffic, Fortress Consulting Group, Google, PPC, search engine marketing, headlines, clickable headlines, digital, business

4 Ways to Keep Up with Evolving Digital Marketing Trends

Posted by Cesar Guzman on Apr 6, 2018 9:22:11 AM

There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it aint broke, don’t fix it” doesn’t always hold true. It sometimes benefits a business to integrate a new channel into their marketing plan, even when their current method is still prevalent. There are some useful tips in keeping with trends.

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Topics: marketing, digital, business

10 Mistakes to Avoid When Building Your Brand

Posted by Cesar Guzman on Feb 23, 2018 10:07:08 AM

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

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Topics: branding, web development, digital, business

Introducing Our New Brand, Fortress Interactive

Posted by Maya Devassy on Jun 8, 2016 9:30:00 AM

Fortress Consulting Group is proud to announce a new addition to our family, Fortress Interactive!

Fortress Consulting Group brings innovative digital media and creative advertising together to produce powerful results for our clients. We tailor our web services to grow our clients’ businesses and provide them with a professional web presence that gets quality traffic and engagement from consumers. Our services really help develop businesses and we love taking on new clients. But as Fortress Consulting Group has grown, we’ve taken on bigger projects and felt we were missing out on helping clients who have smaller budgets and need just the essentials of a web package. Thus, Fortress Interactive was born.

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Topics: web design, digital, web package