A while back, I was out on a Saturday in the city with one of my clients while we had another project scheduled to “go live” over the weekend. With that project in mind, I couldn’t focus on enjoying the beautiful day, the table on the water, the food or the drinks. My mind was on the new project launch and resulted in me not being the best dinner guest. The group I was with could see that I was preoccupied, especially when I got news from our development team that they were hitting a wall, and something was breaking down during the migration. I apologized to the group and explained that I had to leave so I could get back to a computer to oversee the rest of the process. My client, who is in the medical field, remarked “It’s just a website, bro. It’ll be okay”. I was taken aback by that comment, since as an existing client I thought they should understand the level of work we try to provide. I laughed it off and left.
It’s easy to be focused on pursuing bigger customers when growing your business, but paying attention to your current clients is equally important. If you want to keep your business thriving, it’s important to tend to your existing customers and keep them satisfied. Here are three habits to develop to help you cultivate a lasting relationship with your clients and run a successful business.