How to do Marketing and Branding for your Business on a Budget

Posted by Linda Hanlon on Jan 31, 2017 12:05:00 PM

Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.

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Topics: marketing, branding, content, content creation

If you don't read this post on writing headlines, you will regret it!

Posted by Maya Devassy on Sep 18, 2015 12:34:00 PM

Not necessarily true (although we think so), but you must have believed it if you're reading this.

Whether you’re looking to come up with an awesome blog post title or email marketing subject line, you need to be able to write headlines that get clicked (draw people in) and shared (spread the word) or your content marketing won’t go anywhere.

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Topics: content, content creation, headlines, clickable headlines

Improve Your Search Campaign With These On-Page SEO Tips

Posted by Maya Devassy on Aug 25, 2015 12:49:00 PM

 

6_On-Page_SEO_Tips

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Topics: SEO, mobile, content, links

Video Content Is King

Posted by Maya Devassy on Aug 14, 2015 11:28:00 AM

If a picture is worth a thousand words then how many words is a minute of video worth? 

The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive quality information, and online video is certainly one of them.

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Topics: content, video content, content creation

6 Ways Your Website Is Driving Visitors Away

Posted by Maya Devassy on Jul 22, 2015 9:15:00 AM

Your website launched and has been up and running for a while now. When checking your website stats, you realize people leave your site just as quickly as they arrive. What’s the problem? Below are six rhyming reasons (to help serve your memory) why your site may be driving visitors away.

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Topics: web design, content, responsive design, links, web development

SEO vs PPC

Posted by Maya Devassy on Jun 5, 2015 9:00:00 AM

If you’re looking to increase web traffic for your company’s site, you’ve probably heard the terms SEO and PPC thrown around in conversation. Although the two online strategies are very different, they both have the same goal which is to increase keyword search results for you on Google, Bing and other search engines. If you’re not sure what exactly the difference between SEO and PPC is, you should have a better understanding of what each term means by the end of this post. If you have any questions, feel free to contact us about our SEO and PPC services. We’d be happy to help you!

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Topics: SEO, SEM, content, PPC, search engine marketing

3 Pieces Of Content Consumers Need On Your Website

Posted by Maya Devassy on May 19, 2015 9:00:00 AM

You want your website to stand out. You want consumers to visit your site over your competitor’s. You want to grow your business.

You’re not alone.

If you own a small business and want to drive more traffic to your website, there are some things your site must include.

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Topics: web design, content