The Benefits of Millennials in the Workplace

Posted by Linda Hanlon on Jul 16, 2018 10:26:10 AM

It is probably truer than not, that you or people you work with have heard of the stigmas that are tied to millennials. This could directly affect how likely employers are to hire millennials for their company. But, not all that you hear about millennials is true. In fact, there are many benefits to having millennials work for or with you. At Fortress, many of our team members fall in the millennial category and we’ve gotten to teach and learn from them on a day to day basis. Since Fortress is in the technology world, incorporating millennials to our staff isn’t just a corporate initiative, it is a necessity. If you are unsure of which side to take on the matter, here are some benefits of millennials in the workplace that might change your mind.

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Topics: business, Millennials, workforce

What is Google's New Marketing Platform and What Can it Do for You?

Posted by Lucy Woolson on Jul 11, 2018 3:52:56 PM

Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.

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Topics: digital media, marketing, advertising, SEO, web traffic, Fortress Consulting Group, Google, PPC, search engine marketing, headlines, clickable headlines, digital, business

4 Ways to Keep Up with Evolving Digital Marketing Trends

Posted by Cesar Guzman on Apr 6, 2018 9:22:11 AM

There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it aint broke, don’t fix it” doesn’t always hold true. It sometimes benefits a business to integrate a new channel into their marketing plan, even when their current method is still prevalent. There are some useful tips in keeping with trends.

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Topics: marketing, digital, business

10 Mistakes to Avoid When Building Your Brand

Posted by Cesar Guzman on Feb 23, 2018 10:07:08 AM

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

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Topics: branding, web development, digital, business