How to do Marketing and Branding for your Business on a Budget

Posted by Linda Melchor on Jan 31, 2017 1:05:00 PM

Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.

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Topics: marketing, branding, content, content creation

Customers talk. So jump on referral marketing.

Posted by Maya Devassy on Nov 5, 2015 2:45:54 PM

Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too.

As a potential client, you may ask your friends about their opinions on a specific product or place, and as an actual customer, you’ll probably give out a recommendation yourself. In the business world this is known as referral marketing, and it’s one of the best forms of marketing when it comes to making sales.

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Topics: marketing, advertising, social media, branding, word of mouth

Email Marketing: Pros and Cons

Posted by Maya Devassy on Aug 19, 2015 11:00:00 AM

Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing can mean the difference between successful and failed campaigns. Below are the good and bad sides of email marketing.

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Topics: marketing, branding, email marketing

Web Builder vs Web Designer/Developer

Posted by Maya Devassy on Jul 16, 2015 9:45:00 AM

If you’re looking to create a website for your personal or professional life, you know there are several options out there to build your site. But building websites usually comes down to two categories: working with web builders or working with web designers and developers. But what’s the difference between two?

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Topics: web design, branding, web development

What colors should I use for my website?

Posted by Maya Devassy on Jul 8, 2015 9:30:00 AM

Web design is a crucial part of the website creation process. With the rise of mobile and tablet devices accessing the internet more than laptops and desktops, having a responsive web design that is resizable and optimal is a must these days. But as business owners focus on having mobile-friendly websites, advanced web-browsing capabilities and touchscreen navigation, some web design basics can fall in the cracks. Color is a prime example. In order to create an ideal company website, color must be taken into consideration because it influences the tone, environment and overall brand identity of a company.

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Topics: web design, branding

Interview With Joel Mathew

Posted by Maya Devassy on Jun 26, 2015 10:00:00 AM

Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years of advertising experience in radio and television with Comcast and CBS, Joel saw the need in the market for an agency that bridged the gap between digital and traditional media. He knew starting a firm with the technical expertise of a web services company and the creativity of an advertising agency would have a great impact on his clients.

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Topics: digital media, marketing, advertising, web design, branding, Fortress Consulting Group, search engine marketing

Apple Watch: Necessary or Needless?

Posted by Maya Devassy on Jun 11, 2015 9:30:00 AM

 

Laptops. Smartphones. Tablets. Now watches.

With the release of the Apple Watch six and a half weeks back, our office decided to do an experiment: Buy the smart watch, have employees test it out and report back their impressions of it. As Apple users, Aubin (design), Joel (management), Sam (business development) and I (project management) were excited to test out the new product, especially since we all have iPhones. And since we have different roles here, we thought it would be interesting to see each other's opinions on it. It was a fun trial run, but surprisingly we all came to the same conclusion: The watch was a great gadget with some very cool features, but it wasn’t an essential purchase.

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Topics: branding, mobile, Apple Watch, Smartphone, Apple, Device

Instagram = Instabrand

Posted by Maya Devassy on May 13, 2015 9:30:00 AM

Participating in social media is a must for building brands these days, and while Facebook and Twitter are the common platforms to partake in, Instagram is on the rise as a major tool for where social media users spend a significant portion of their time.

People don’t access the internet the same way they used to 10 years ago. With mobile media surpassing online media consumption for the first time, most mobile media activity comes through an application. And the data specifically surrounding the Instagram app is staggering.

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Topics: marketing, Instagram, social media, branding

Showcasing Images on Your Homepage

Posted by Maya Devassy on May 7, 2015 9:00:00 AM

So you want to display a striking image on your company’s homepage that really catches the viewer’s attention, but don’t know where to begin. Let’s start with the basics.

First and foremost: Size matters.

If having images on your website—especially your homepage where first impressions truly count—is important to you then make sure the photos aren’t too small that you can’t see them, or too big that you have to scroll down the page to view them.

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Topics: marketing, web design, branding