Content is king. This saying has been beaten to death in recent years more often than characters in Game of Thrones. Fresh content is the best way to get traffic to your blog or website. It gives users something new to read or learn about. Having content that is interesting will engage more people and keep them coming back to read more. But, if people are reading your content, it’s ideal to give them different types of content to read and keep coming back for more. Mixing things up will give something unexpected to the readers as they go through your various posts. If you want to keep them hungry for more of your content, try these five ways to keep your content fresh:
The Blog About Blogging
Content is king. We hear that almost daily in our industry. Blogging is one of the most cost-effective ways to publish unique content to get traffic to your site and help your site rank better. We believe in this so strongly that we started including complementary blogging as part of every SEO campaign we run. It helps our clients get better rankings, more traffic, more leads and ultimately helps us show them the ROI from our efforts.
The industries our clients are a part of run the gamut: technology, finance, legal, medical, real estate, manufacturing. You name it, we’ve worked on it. One recurring question that is frequently asked whenever we’re outlining our responsibilities to a new client is “How do you know enough about our industry to write about it?”