Customers talk. So jump on referral marketing.

Posted by Maya Devassy on Nov 5, 2015 2:45:54 PM

Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too.

As a potential client, you may ask your friends about their opinions on a specific product or place, and as an actual customer, you’ll probably give out a recommendation yourself. In the business world this is known as referral marketing, and it’s one of the best forms of marketing when it comes to making sales.

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Topics: marketing, advertising, social media, branding, word of mouth

If you don't read this post on writing headlines, you will regret it!

Posted by Maya Devassy on Sep 18, 2015 1:34:00 PM

Not necessarily true (although we think so), but you must have believed it if you're reading this.

Whether you’re looking to come up with an awesome blog post title or email marketing subject line, you need to be able to write headlines that get clicked (draw people in) and shared (spread the word) or your content marketing won’t go anywhere.

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Topics: content, content creation, headlines, clickable headlines

Improve Your Search Campaign With These On-Page SEO Tips

Posted by Maya Devassy on Aug 25, 2015 1:49:00 PM

 

6_On-Page_SEO_Tips

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Topics: SEO, mobile, content, links

Email Marketing: Pros and Cons

Posted by Maya Devassy on Aug 19, 2015 11:00:00 AM

Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing can mean the difference between successful and failed campaigns. Below are the good and bad sides of email marketing.

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Topics: marketing, branding, email marketing

Video Content Is King

Posted by Maya Devassy on Aug 14, 2015 12:28:00 PM

If a picture is worth a thousand words then how many words is a minute of video worth? 

The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive quality information, and online video is certainly one of them.

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Topics: content, video content, content creation

6 Ways Your Website Is Driving Visitors Away

Posted by Maya Devassy on Jul 22, 2015 10:15:00 AM

Your website launched and has been up and running for a while now. When checking your website stats, you realize people leave your site just as quickly as they arrive. What’s the problem? Below are six rhyming reasons (to help serve your memory) why your site may be driving visitors away.

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Topics: web design, content, responsive design, links, web development

Web Builder vs Web Designer/Developer

Posted by Maya Devassy on Jul 16, 2015 9:45:00 AM

If you’re looking to create a website for your personal or professional life, you know there are several options out there to build your site. But building websites usually comes down to two categories: working with web builders or working with web designers and developers. But what’s the difference between two?

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Topics: web design, branding, web development

What colors should I use for my website?

Posted by Maya Devassy on Jul 8, 2015 9:30:00 AM

Web design is a crucial part of the website creation process. With the rise of mobile and tablet devices accessing the internet more than laptops and desktops, having a responsive web design that is resizable and optimal is a must these days. But as business owners focus on having mobile-friendly websites, advanced web-browsing capabilities and touchscreen navigation, some web design basics can fall in the cracks. Color is a prime example. In order to create an ideal company website, color must be taken into consideration because it influences the tone, environment and overall brand identity of a company.

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Topics: web design, branding

Interview With Joel Mathew

Posted by Maya Devassy on Jun 26, 2015 10:00:00 AM

Fortress Consulting Group President Joel Mathew always knew he wanted to start a business from a very early age. With a degree in operations management and information systems and years of advertising experience in radio and television with Comcast and CBS, Joel saw the need in the market for an agency that bridged the gap between digital and traditional media. He knew starting a firm with the technical expertise of a web services company and the creativity of an advertising agency would have a great impact on his clients.

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Topics: digital media, marketing, advertising, web design, branding, Fortress Consulting Group, search engine marketing

Apple Watch: Necessary or Needless?

Posted by Maya Devassy on Jun 11, 2015 9:30:00 AM

 

Laptops. Smartphones. Tablets. Now watches.

With the release of the Apple Watch six and a half weeks back, our office decided to do an experiment: Buy the smart watch, have employees test it out and report back their impressions of it. As Apple users, Aubin (design), Joel (management), Sam (business development) and I (project management) were excited to test out the new product, especially since we all have iPhones. And since we have different roles here, we thought it would be interesting to see each other's opinions on it. It was a fun trial run, but surprisingly we all came to the same conclusion: The watch was a great gadget with some very cool features, but it wasn’t an essential purchase.

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Topics: branding, mobile, Apple Watch, Smartphone, Apple, Device