Web Design Tips for 2017

Posted by Linda Hanlon on Aug 16, 2017 2:00:31 PM

With how advanced technology has become, people searching the web don’t want to visit websites that aren’t as engaging and modern as the world around them. A well-designed website can keep traffic flowing in and make users happy. Staying current with new trends and technology is a great approach to excel in web design. Here are a few tips to keep your web design current and exciting:

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Topics: web design

Twitter: Did You Know…

Posted by Linda Hanlon on Feb 15, 2017 8:45:00 AM

Twitter’s original name was “Twttr.”

Emerging in 2005, a trend involving dropping vowels out of the names of programs and companies grew in popularity. Noah Glass, a software developer, created the original name “Twttr” but later decided to change the name to “Twitter.”

The site made $0 in its first three years.

Shockingly, the popularity of the site still hasn’t helped Twitter’s revenue. In 2016, the company had $602 million in sales but a net loss of $107 million.

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Topics: social media, Twitter

How to do Marketing and Branding for your Business on a Budget

Posted by Linda Hanlon on Jan 31, 2017 12:05:00 PM

Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.

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Topics: marketing, branding, content, content creation

10 Facts About Facebook That Will Blow Your Mind

Posted by Linda Hanlon on Jan 17, 2017 1:46:00 PM

1. Al Pacino was the first face of Facebook.

Pacino’s face was used in the first logo of Facebook that was created by Mark Zuckerberg’s Harvard classmate, Andrew McCollum, in 2004.

2. 600,000 hacking attempts are made every day on Facebook.

Usually these attempts are made to get personal information from users that can be used to hack things such as credit cards.

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Topics: social media, Facebook

What To Read This Week (01/02/17)

Posted by Maya Devassy on Jan 2, 2017 8:30:00 AM

Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!

2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.

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Topics: marketing, web design, SEO, PPC, PPC best practices, local SEO trends, web design trends, Millennials

Introducing Our New Brand, Fortress Interactive

Posted by Maya Devassy on Jun 8, 2016 9:30:00 AM

Fortress Consulting Group is proud to announce a new addition to our family, Fortress Interactive!

Fortress Consulting Group brings innovative digital media and creative advertising together to produce powerful results for our clients. We tailor our web services to grow our clients’ businesses and provide them with a professional web presence that gets quality traffic and engagement from consumers. Our services really help develop businesses and we love taking on new clients. But as Fortress Consulting Group has grown, we’ve taken on bigger projects and felt we were missing out on helping clients who have smaller budgets and need just the essentials of a web package. Thus, Fortress Interactive was born.

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Topics: web design, digital, web package

Creating Joy

Posted by Joel Mathew on May 31, 2016 12:54:39 PM

This is my favorite picture. This picture, although blurry, stood out to me the minute I saw it. This is joy encompassed. This was one of the first events my family took my nephew to and we were having a regular uncle–nephew moment of me tossing him up in the air (the bow tie was just a bonus). He was grinning from ear to ear as he got tossed in the air and caught each time, his first time experiencing anything like that over and over again. The expression on his face showed me that there was literally nowhere else he’d rather be and he couldn’t possibly be having any more fun. This was joy in one snapshot.

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Topics: customer service

3 Ways To Build Customer Loyalty

Posted by Maya Devassy on May 17, 2016 10:57:13 AM

It’s easy to be focused on pursuing bigger customers when growing your business, but paying attention to your current clients is equally important. If you want to keep your business thriving, it’s important to tend to your existing customers and keep them satisfied. Here are three habits to develop to help you cultivate a lasting relationship with your clients and run a successful business.    

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Topics: business development, client relationships, customer loyalty, referral marketing

Customers talk. So jump on referral marketing.

Posted by Maya Devassy on Nov 5, 2015 1:45:54 PM

Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too.

As a potential client, you may ask your friends about their opinions on a specific product or place, and as an actual customer, you’ll probably give out a recommendation yourself. In the business world this is known as referral marketing, and it’s one of the best forms of marketing when it comes to making sales.

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Topics: marketing, advertising, social media, branding, word of mouth

If you don't read this post on writing headlines, you will regret it!

Posted by Maya Devassy on Sep 18, 2015 12:34:00 PM

Not necessarily true (although we think so), but you must have believed it if you're reading this.

Whether you’re looking to come up with an awesome blog post title or email marketing subject line, you need to be able to write headlines that get clicked (draw people in) and shared (spread the word) or your content marketing won’t go anywhere.

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Topics: content, content creation, headlines, clickable headlines