Introducing Our New Brand, Fortress Interactive

Posted by Maya Devassy on Jun 8, 2016 10:30:00 AM

Fortress Consulting Group is proud to announce a new addition to our family, Fortress Interactive!

Fortress Consulting Group brings innovative digital media and creative advertising together to produce powerful results for our clients. We tailor our web services to grow our clients’ businesses and provide them with a professional web presence that gets quality traffic and engagement from consumers. Our services really help develop businesses and we love taking on new clients. But as Fortress Consulting Group has grown, we’ve taken on bigger projects and felt we were missing out on helping clients who have smaller budgets and need just the essentials of a web package. Thus, Fortress Interactive was born.

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Topics: web design, digital, web package

Creating Joy

Posted by Joel Mathew on May 31, 2016 1:54:39 PM

This is my favorite picture. This picture, although blurry, stood out to me the minute I saw it. This is joy encompassed. This was one of the first events my family took my nephew to and we were having a regular uncle–nephew moment of me tossing him up in the air (the bow tie was just a bonus). He was grinning from ear to ear as he got tossed in the air and caught each time, his first time experiencing anything like that over and over again. The expression on his face showed me that there was literally nowhere else he’d rather be and he couldn’t possibly be having any more fun. This was joy in one snapshot.

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Topics: customer service

3 Ways To Build Customer Loyalty

Posted by Maya Devassy on May 17, 2016 11:57:13 AM

It’s easy to be focused on pursuing bigger customers when growing your business, but paying attention to your current clients is equally important. If you want to keep your business thriving, it’s important to tend to your existing customers and keep them satisfied. Here are three habits to develop to help you cultivate a lasting relationship with your clients and run a successful business.    

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Topics: business development, client relationships, customer loyalty, referral marketing

Customers talk. So jump on referral marketing.

Posted by Maya Devassy on Nov 5, 2015 2:45:54 PM

Word of mouth is what helped Airbnb and Dropbox grow quickly into the well-known brands they are today and you should be doing it too.

As a potential client, you may ask your friends about their opinions on a specific product or place, and as an actual customer, you’ll probably give out a recommendation yourself. In the business world this is known as referral marketing, and it’s one of the best forms of marketing when it comes to making sales.

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Topics: marketing, advertising, social media, branding, word of mouth

If you don't read this post on writing headlines, you will regret it!

Posted by Maya Devassy on Sep 18, 2015 1:34:00 PM

Not necessarily true (although we think so), but you must have believed it if you're reading this.

Whether you’re looking to come up with an awesome blog post title or email marketing subject line, you need to be able to write headlines that get clicked (draw people in) and shared (spread the word) or your content marketing won’t go anywhere.

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Topics: content, content creation, headlines, clickable headlines

Improve Your Search Campaign With These On-Page SEO Tips

Posted by Maya Devassy on Aug 25, 2015 1:49:00 PM

 

6_On-Page_SEO_Tips

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Topics: SEO, mobile, content, links

Email Marketing: Pros and Cons

Posted by Maya Devassy on Aug 19, 2015 11:00:00 AM

Email marketing, if done correctly, is a great way to reach new audiences and potential customers online. But like any marketing campaign, understanding the pros and cons of email marketing can mean the difference between successful and failed campaigns. Below are the good and bad sides of email marketing.

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Topics: marketing, branding, email marketing

Video Content Is King

Posted by Maya Devassy on Aug 14, 2015 12:28:00 PM

If a picture is worth a thousand words then how many words is a minute of video worth? 

The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive quality information, and online video is certainly one of them.

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Topics: content, video content, content creation

6 Ways Your Website Is Driving Visitors Away

Posted by Maya Devassy on Jul 22, 2015 10:15:00 AM

Your website launched and has been up and running for a while now. When checking your website stats, you realize people leave your site just as quickly as they arrive. What’s the problem? Below are six rhyming reasons (to help serve your memory) why your site may be driving visitors away.

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Topics: web design, content, responsive design, links, web development

Web Builder vs Web Designer/Developer

Posted by Maya Devassy on Jul 16, 2015 9:45:00 AM

If you’re looking to create a website for your personal or professional life, you know there are several options out there to build your site. But building websites usually comes down to two categories: working with web builders or working with web designers and developers. But what’s the difference between two?

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Topics: web design, branding, web development