Cesar Guzman

Recent Posts

4 Ways to Keep Up with Evolving Digital Marketing Trends

Posted by Cesar Guzman on Apr 6, 2018 9:22:11 AM

There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it aint broke, don’t fix it” doesn’t always hold true. It sometimes benefits a business to integrate a new channel into their marketing plan, even when their current method is still prevalent. There are some useful tips in keeping with trends.

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Topics: marketing, digital, business

Intro to Business Models

Posted by Cesar Guzman on Mar 19, 2018 11:55:43 AM

 Many people have probably heard of the term B2B at some point, but most have never heard of similar terms like B2C, C2C, or C2B. So what are these terms exactly, and what do they mean? Essentially, these are all practices for which an exchange of goods and services happen. Each one of these models serves a different purpose and each one requires a different strategy.

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10 Mistakes to Avoid When Building Your Brand

Posted by Cesar Guzman on Feb 23, 2018 10:07:08 AM

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

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Topics: branding, web development, digital, business