10 Mistakes to Avoid When Building Your Brand

Posted by Cesar Guzman on Feb 23, 2018 10:07:08 AM

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

1. Not Having a Clear Vision

If you don’t have a clear vision for your company, that can negatively affect your ability to make your business successful. Your vision is our goal for your business. You need to know where you want to take your business in the years to come.

2. Lack of Websites

Your website is the first place clients, and potential clients go to learn about your company. Having a confusing, or unfinished website will scare away any visitor. Their first impression of your business is from your website, and when your business doesn’t match your website, that will affect your ability to be successful. Don’t leave your website for last. There are people than can help with that. Take a look at our portfolio page to see some of our clients that came to us to build their website.

3. Not Conveying a Clear Message

People need to figure out what your company is about from your content. If they don’t know what they are looking at, they wont be able to understand what your business truly does. It’s important that you don’t have any typos, or grammatical errors as this could lead to potential clients thinking that your intern work is as sloppy as your site. You may only get one impression with that customer. You want to present yourself, and your company as professional as possible. Proofread before publishing!

4. Not Googling Yourself

75% of people don’t go beyond the first page. If your name or company is not coming up on the top of the list, that’s business your losing. Know what people see when they google you. Make sure your organization is shown in the best light. You can use SEO and PPC to help you with ranking higher on the search chain. Not sure what SEO and PPC is? That’s okay, check out our SEO and PPC site to learn more.

5. Can’t Explain What You Do

Remember the elevator pitch. Can you convey what you do and who you are in 30 seconds or less? People don’t have time to waste. Get to the point, be engaging, and have a listening ear. It’s not just about the business, it’s also about building relationships.

6. Not Thinking Outside the Box

Be open minded. Think of new ways to get more traffic. Your competition might also be thinking of how to get ahead, beat them to the punch. A little bit of creativity goes a long way.

7. Not Paying Attention to Marketing

You don’t have to have a massive budget. Having an online presence that represents you is the key to success. Explore different marketing options. If you need help, hire people who know how to minimize the risk. A good tip is engaging your social media followers when they like or comment any of your posts. This helps give your business a sense that you care about your followers and will make them more likely to share and recommend your site.

8. Failing to Analyze Data

Everything is based on data. Numbers never lie. Pay attention to objective data. Website traffic is what is used to make impactful decisions. Don’t ignore it. There are people that can help with that.

9. Never Learning

Keeping up with everything is important. Stay up to date with the newest technology and newest trends is important to keep your business up to date. Realizing that the world is changing around you can help your business stay ahead of the curve.

10. Not Having a Sense of Urgency

Never wait until later. Delaying some of these issues can impede your business from growing. Handle tasks when they first arise. Leaving it for later can negatively impact your business, and your profits. If you leave clients waiting around they might go and find another person who will get their needs met in a timely manner.

Topics: branding, web development, digital, business