Intro to Business Models

Posted by Cesar Guzman on Mar 19, 2018 12:55:43 PM

 Many people have probably heard of the term B2B at some point, but most have never heard of similar terms like B2C, C2C, or C2B. So what are these terms exactly, and what do they mean? Essentially, these are all practices for which an exchange of goods and services happen. Each one of these models serves a different purpose and each one requires a different strategy.

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10 Mistakes to Avoid When Building Your Brand

Posted by Cesar Guzman on Feb 23, 2018 11:07:08 AM

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

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Topics: branding, web development, digital, business

Spend Money On Apps

Posted by Joel Mathew on Nov 2, 2017 12:19:10 PM

My father-in-law goes to Tim Horton’s on his way to work every day. His morning ritual includes a hot double-double (our Canadian friends knows what this means) before he starts his day. Every day, he spends a couple bucks, give or take, on coffee. As I was talking to him about some of the app projects we are building, he told me that he never pays for apps. I was immediately struck by the thought process here. The value in his daily coffee was worth the money, but the value in a paid app versus a free app was not.

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Topics: mobile, app design and development, mobile apps, app development

5 Ways to Keep Your Content Fresh

Posted by Linda Hanlon on Sep 25, 2017 12:14:54 PM

Content is king. This saying has been beaten to death in recent years more often than characters in Game of Thrones. Fresh content is the best way to get traffic to your blog or website. It gives users something new to read or learn about. Having content that is interesting will engage more people and keep them coming back to read more. But, if people are reading your content, it’s ideal to give them different types of content to read and keep coming back for more. Mixing things up will give something unexpected to the readers as they go through your various posts. If you want to keep them hungry for more of your content, try these five ways to keep your content fresh:

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Topics: Blogging, content creation

Web Design Tips for 2017

Posted by Linda Hanlon on Aug 16, 2017 3:00:31 PM

With how advanced technology has become, people searching the web don’t want to visit websites that aren’t as engaging and modern as the world around them. A well-designed website can keep traffic flowing in and make users happy. Staying current with new trends and technology is a great approach to excel in web design. Here are a few tips to keep your web design current and exciting:

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Topics: web design

Twitter: Did You Know…

Posted by Linda Melchor on Feb 15, 2017 9:45:00 AM

Twitter’s original name was “Twttr.”

Emerging in 2005, a trend involving dropping vowels out of the names of programs and companies grew in popularity. Noah Glass, a software developer, created the original name “Twttr” but later decided to change the name to “Twitter.”

The site made $0 in its first three years.

Shockingly, the popularity of the site still hasn’t helped Twitter’s revenue. In 2016, the company had $602 million in sales but a net loss of $107 million.

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Topics: social media, Twitter

How to do Marketing and Branding for your Business on a Budget

Posted by Linda Melchor on Jan 31, 2017 1:05:00 PM

Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.

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Topics: marketing, branding, content, content creation

10 Facts About Facebook That Will Blow Your Mind

Posted by Linda Melchor on Jan 17, 2017 2:46:00 PM

1. Al Pacino was the first face of Facebook.

Pacino’s face was used in the first logo of Facebook that was created by Mark Zuckerberg’s Harvard classmate, Andrew McCollum, in 2004.

2. 600,000 hacking attempts are made every day on Facebook.

Usually these attempts are made to get personal information from users that can be used to hack things such as credit cards.

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Topics: social media, Facebook

What To Read This Week (01/02/17)

Posted by Maya Devassy on Jan 2, 2017 9:30:00 AM

Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!

2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.

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Topics: marketing, web design, SEO, PPC, PPC best practices, local SEO trends, web design trends, Millennials

Introducing Our New Brand, Fortress Interactive

Posted by Maya Devassy on Jun 8, 2016 10:30:00 AM

Fortress Consulting Group is proud to announce a new addition to our family, Fortress Interactive!

Fortress Consulting Group brings innovative digital media and creative advertising together to produce powerful results for our clients. We tailor our web services to grow our clients’ businesses and provide them with a professional web presence that gets quality traffic and engagement from consumers. Our services really help develop businesses and we love taking on new clients. But as Fortress Consulting Group has grown, we’ve taken on bigger projects and felt we were missing out on helping clients who have smaller budgets and need just the essentials of a web package. Thus, Fortress Interactive was born.

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Topics: web design, digital, web package