“It’s Just a Website, Bro”

Posted by Joel Mathew on Aug 24, 2018 9:48:53 AM

A while back, I was out on a Saturday in the city with one of my clients while we had another project scheduled to “go live” over the weekend. With that project in mind, I couldn’t focus on enjoying the beautiful day, the table on the water, the food or the drinks. My mind was on the new project launch and resulted in me not being the best dinner guest. The group I was with could see that I was preoccupied, especially when I got news from our development team that they were hitting a wall, and something was breaking down during the migration. I apologized to the group and explained that I had to leave so I could get back to a computer to oversee the rest of the process. My client, who is in the medical field, remarked “It’s just a website, bro. It’ll be okay”. I was taken aback by that comment, since as an existing client I thought they should understand the level of work we try to provide. I laughed it off and left.

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Topics: customer service, customer loyalty

What Managers Can Learn From Creative Leaders

Posted by Lucy Woolson on Aug 10, 2018 9:31:39 AM

At Fortress, we have a range of creative teams contributing on all of our projects. These teams, with their unique, creative skill-sets also require a leadership style that fosters growth and creativity rather than simply management. We have a highly collaborative and learning-friendly environment that runs the gamut from interns to industry experts.

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Topics: Fortress Consulting Group, business development, Millennials, workforce, management, creativity, leadership

The Benefits of Millennials in the Workplace

Posted by Linda Hanlon on Jul 16, 2018 10:26:10 AM

It is probably truer than not, that you or people you work with have heard of the stigmas that are tied to millennials. This could directly affect how likely employers are to hire millennials for their company. But, not all that you hear about millennials is true. In fact, there are many benefits to having millennials work for or with you. At Fortress, many of our team members fall in the millennial category and we’ve gotten to teach and learn from them on a day to day basis. Since Fortress is in the technology world, incorporating millennials to our staff isn’t just a corporate initiative, it is a necessity. If you are unsure of which side to take on the matter, here are some benefits of millennials in the workplace that might change your mind.

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Topics: business, Millennials, workforce

What is Google's New Marketing Platform and What Can it Do for You?

Posted by Lucy Woolson on Jul 11, 2018 3:52:56 PM

Earlier this week, Google hosted a live web broadcast announcing their new ad service rebrand. AdWords has become Google Ads, DoubleClick has become Google Analytics 360 and they all fall under Google Marketing Platform. A lot seems to have changed but, being a copywriter, I don’t interact much with the backend of advertising and most of the broadcast went right over my head. I sat down with our Director of Digital Strategy, Eric Lucas, for a simplified breakdown of Google’s new services.

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Topics: digital media, marketing, advertising, SEO, web traffic, Fortress Consulting Group, Google, PPC, search engine marketing, headlines, clickable headlines, digital, business

5 Ways to Boost Engagement and Grow your Instagram Following

Posted by Lucy Woolson on Jul 6, 2018 12:06:03 PM

Instagram is quickly gaining popularity in the social media world. After being bought by Facebook in 2012, the app has evolved from the photos-only platform launched in 2010 to include new features and a variety of mediums to share your brand with the world. Instagram is a great way to engage different demographics, especially millennials, in ways that Facebook can’t.

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4 Ways to Keep Up with Evolving Digital Marketing Trends

Posted by Cesar Guzman on Apr 6, 2018 9:22:11 AM

There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it aint broke, don’t fix it” doesn’t always hold true. It sometimes benefits a business to integrate a new channel into their marketing plan, even when their current method is still prevalent. There are some useful tips in keeping with trends.

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Topics: marketing, digital, business

Intro to Business Models

Posted by Cesar Guzman on Mar 19, 2018 11:55:43 AM

 Many people have probably heard of the term B2B at some point, but most have never heard of similar terms like B2C, C2C, or C2B. So what are these terms exactly, and what do they mean? Essentially, these are all practices for which an exchange of goods and services happen. Each one of these models serves a different purpose and each one requires a different strategy.

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10 Mistakes to Avoid When Building Your Brand

Posted by Cesar Guzman on Feb 23, 2018 10:07:08 AM

There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:

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Topics: branding, web development, digital, business

Spend Money On Apps

Posted by Joel Mathew on Nov 2, 2017 11:19:10 AM

My father-in-law goes to Tim Horton’s on his way to work every day. His morning ritual includes a hot double-double (our Canadian friends knows what this means) before he starts his day. Every day, he spends a couple bucks, give or take, on coffee. As I was talking to him about some of the app projects we are building, he told me that he never pays for apps. I was immediately struck by the thought process here. The value in his daily coffee was worth the money, but the value in a paid app versus a free app was not.

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Topics: mobile, app design and development, mobile apps, app development

5 Ways to Keep Your Content Fresh

Posted by Linda Hanlon on Sep 25, 2017 11:14:54 AM

Content is king. This saying has been beaten to death in recent years more often than characters in Game of Thrones. Fresh content is the best way to get traffic to your blog or website. It gives users something new to read or learn about. Having content that is interesting will engage more people and keep them coming back to read more. But, if people are reading your content, it’s ideal to give them different types of content to read and keep coming back for more. Mixing things up will give something unexpected to the readers as they go through your various posts. If you want to keep them hungry for more of your content, try these five ways to keep your content fresh:

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Topics: Blogging, content creation