There have always been new marketing approaches introduced into business strategies. Technological advancements have brought new opportunities in marketing efforts. The old saying “if it aint broke, don’t fix it” doesn’t always hold true. It sometimes benefits a business to integrate a new channel into their marketing plan, even when their current method is still prevalent. There are some useful tips in keeping with trends.
Many people have probably heard of the term B2B at some point, but most have never heard of similar terms like B2C, C2C, or C2B. So what are these terms exactly, and what do they mean? Essentially, these are all practices for which an exchange of goods and services happen. Each one of these models serves a different purpose and each one requires a different strategy.
There are many mistakes people make that eventually ruin their business. Knowing what these mistakes are is a great way to keep your businesses running. This is a list of the 10 most common mistakes when building your brand:
My father-in-law goes to Tim Horton’s on his way to work every day. His morning ritual includes a hot double-double (our Canadian friends knows what this means) before he starts his day. Every day, he spends a couple bucks, give or take, on coffee. As I was talking to him about some of the app projects we are building, he told me that he never pays for apps. I was immediately struck by the thought process here. The value in his daily coffee was worth the money, but the value in a paid app versus a free app was not.
Content is king. This saying has been beaten to death in recent years more often than characters in Game of Thrones. Fresh content is the best way to get traffic to your blog or website. It gives users something new to read or learn about. Having content that is interesting will engage more people and keep them coming back to read more. But, if people are reading your content, it’s ideal to give them different types of content to read and keep coming back for more. Mixing things up will give something unexpected to the readers as they go through your various posts. If you want to keep them hungry for more of your content, try these five ways to keep your content fresh:
With how advanced technology has become, people searching the web don’t want to visit websites that aren’t as engaging and modern as the world around them. A well-designed website can keep traffic flowing in and make users happy. Staying current with new trends and technology is a great approach to excel in web design. Here are a few tips to keep your web design current and exciting:
Topics: web design
Twitter’s original name was “Twttr.”
Emerging in 2005, a trend involving dropping vowels out of the names of programs and companies grew in popularity. Noah Glass, a software developer, created the original name “Twttr” but later decided to change the name to “Twitter.”
The site made $0 in its first three years.
Shockingly, the popularity of the site still hasn’t helped Twitter’s revenue. In 2016, the company had $602 million in sales but a net loss of $107 million.
Most businesses do not have endless assets they can use to help with branding and marketing. Some businesses, especially startups and small businesses, have tight budgets but still want ways to promote their company. Luckily, there are ways for businesses to market and promote their brand even if the money isn’t there yet.
1. Al Pacino was the first face of Facebook.
Pacino’s face was used in the first logo of Facebook that was created by Mark Zuckerberg’s Harvard classmate, Andrew McCollum, in 2004.
2. 600,000 hacking attempts are made every day on Facebook.
Usually these attempts are made to get personal information from users that can be used to hack things such as credit cards.
Happy New Year! Fortress is starting a new feature on cool articles to read, but we know you're busy so we have added the length of time it will take to read each article for your benefit. We hope your reading time is both informative and efficient!
2017 web design predictions, PPC best practices, millennial marketing, web design secrets and local SEO trends are all on our list of articles to check out this week.