Al’s Beef & Nancy’s Pizza

    Problem:

    A well-known Chicago area brand, Al’s Beef & Nancy’s Pizza were hampered by a lack of community and public awareness regarding their non-traditional menu items, a lack of business from key categories, declining sales, a lack of time for ownership to oversee marketing operations and no web or social media presence.

    Solution:

    Fortress oversaw all marketing operations and created a fully customized marketing plan that included social media, on-site events, seasonal promotions, strategic partnerships, and in-store and online couponing.

    Results:

    This resulted in a record number of sales from key categories, increased awareness and sales of non-traditional items, and custom events which brought thousands of new customers on-site and produced record breaking sales. Fortress also created a fully customized e-commerce website that integrated their growing social media assets.

    Fortress Services:

    Marketing + Graphic Design + Web Design & Development + Social Media

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